You’ve heard the advice almost from birth. An apple a day keeps the doctor away. Brush your teeth and avoid the dentist. Service your car regularly to save costly visits to the mechanic. Stretch before you work-out to avoid injury.
I had the privilege to attend a copywriting bootcamp run by AWAI in Delray Beach. It was a chance to learn first-hand from the copywriting pros, and get a glimpse into the fascinating world of a successful copywriter.
“Instagram is for kids, celebrities or brands. There’s no way for a serious direct response marketer to use it, is there?”
You’d be forgiven for having this opinion. I encountered the exact same attitude when I started using...