Paid Search
Paid Search is an ever evolving beast that requires knowledge, time, and experience to tame. Anyone can setup a PPC campaign but it’s the finer details, with campaign tweaks and tricks, developed over years of work in paid acquisition that are essential to delivering a successful campaign. AIM can inject decades of experience into your campaigns to bring your acquisition process to the next level.
With Paid Search we can deliver immediate, measurable, profitable results… whatever your acquisition goal. Our work doesn’t end once your acquisition goals are met. We know our efforts will have downstream effects on your business. Our objective is to work towards a healthy long-term growth plan for your organization.
Our Account Managers will be involved at every stage: strategy, deployment, testing, optimization and analysis. The founders of AIM were some of the first in the publishing industry to use Paid Search for lead generation. We now manage multi-million dollar accounts for some of the largest and most successful newsletter publishers in the world.
AIM is a Google Certified AdWords agency with 24/7 global coverage. We also work with other paid search platforms including Bing and Yahoo. We currently manage accounts in Europe, Australia, and the United States.
Let us know how we can help you by scheduling a call with one of our directors today!
AIM articles about Paid Search
Update to GSP Ads and What it Means to You
As I’m sure most people reading this email already know… I’m a bit of a fan when it comes to Gmail Sponsored Promotions… and for good reason. We’ve seen great success targeting Similar to Customer Lists…
A Guide to Google AdWords Targeting Settings
If you don’t understand the difference between these two targeting settings on AdWords, you could be shooting yourself in the foot. Don’t be that guy!
Smart Display Ads: Take Advantage of This Brand New Ad Format
Smart Display Ads were just released from Beta last week and should be rolling out to all advertisers as I write this. We were lucky to be able to test them out before they were released while in Beta phase…
Cloaking: The New Google Slap
Those of you unfortunate enough to remember the ‘Google Slap’ of a few years ago, might still feel the sting when you hear another one could be on the way.
Campaign Experiments in Google AdWords: The Easy Way to Test
The easiest way we’ve found to conduct online tests, such as keywords, bids and landing pages. Quick, simple and free with Google Campaign Drafts and Experiments.