Paid Search

Paid Search is an ever evolving beast that requires knowledge, time, and experience to tame. Anyone can setup a PPC campaign but it’s the finer details, with campaign tweaks and tricks, developed over years of work in paid acquisition that are essential to delivering a successful campaign. AIM can inject decades of experience into your campaigns to bring your acquisition process to the next level.

With Paid Search we can deliver immediate, measurable, profitable results… whatever your acquisition goal. Our work doesn’t end once your acquisition goals are met. We know our efforts will have downstream effects on your business. Our objective is to work towards a healthy long-term growth plan for your organization.

Our Account Managers will be involved at every stage: strategy, deployment, testing, optimization and analysis. The founders of AIM were some of the first in the publishing industry to use Paid Search for lead generation. We now manage multi-million dollar accounts for some of the largest and most successful newsletter publishers in the world.

AIM is a Google Certified AdWords agency with 24/7 global coverage. We also work with other paid search platforms including Bing and Yahoo. We currently manage accounts in Europe, Australia, and the United States.

Let us know how we can help you by scheduling a call with one of our directors today!


AIM articles about Paid Search

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Adwords cloaking-under a cloak

Cloaking: The New Google Slap

Those of you unfortunate enough to remember the ‘Google Slap’ of a few years ago, might still feel the sting when you hear another one could be on the way.
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campaign experiments in google

Campaign Experiments in Google: The Easy Way to Test

The easiest way we’ve found to conduct online tests, such as keywords, bids and landing pages. Quick, simple and free with Google Campaign Drafts and Experiments.
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Similar Audiences Google-adwords

Harnessing the Power of Google Adwords Similar Audiences

Right person, right place, right time… the biggest takeaway from this article should be this: Similar Audiences help you get closer than ever to your target audience, the people most likely to convert and purchase. That is powerful...
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Recovering from the Google Slap

Last time I wrote to you, I was in the midst of a Google Slap – where my client’s Adwords health account was suddenly — and seemingly randomly — shut down by Google for “misleading content.” No warning, no notice. Just flat-lined...
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New Responsive Display Ads: Live in Just 5 Minutes

You’ll remember in May I released a post about the changes coming to Adwords following the huge Google announcement at their Performance Summit. One of the most exciting changes would affect the ad units which...
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A Google Slap Out Of The Blue

We’ve talked before about Google slaps – what can cause them, how to avoid them, and what to do when it happens. But sometimes that slap comes seemingly out of the blue, which happened to me this week, just in time for me to write this...
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Why You Need to Use Google Tag Manager Now

Another day has passed… your brand new ‘sure to work’ landing page awaits on the virtual shelf of the digital world… you’re patient… for now…
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Cut the Fat in 15: Adwords Diet Plan for the Time-Short Marketer

“Focus on strengths rather than fixing weaknesses” – Drucker, 1967. Trust me, I know what it’s like. You are spinning so many plates, some take more of your time and...
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4 Pillars Of Winning Copy

As anyone who has worked for Agora for any length of time knows, copy is king. So in today’s article, we’re going to talk about how to create strong, persuasive copy. I’m borrowing from...
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HUGE Google Announcement: 4 Biggest Takeaways for Direct Marketer

On Tuesday, May 24th 2016, Google held a ground-breaking Live Performance Summit; a keynote streamed via YouTube. The topic: Google’s latest mobile-first innovations…
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Google Display Network Ads

Create Image Display Ads Like a Boss (No Designer Required)

You’re probably already making use of Google’s Display Network (GDN) and seeing fantastic results. High volumes make it a really scalable solution and with the right bid amounts, can often be cheaper than...
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Increase visitors using Google quick answer boxes

How to Dominate Half of the Google Search Results Page With Google Featured Snippets

You’ve almost certainly seen Google featured snippets when performing a search online. Usually it’s a short two or three sentence answer to a “how to…” or “what is…” type question. The content that shows is...
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Adwords Quality Score

The Secret to a Lower CPA, Higher Conversion Rate, and The Ultimate Beach Body

Recently we discussed how Google had removed right-hand ads for good. And that led us to question what exactly that would mean for advertisers now? Were our ads less likely to...
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right hand ads

4 Ads At The Top… The Sky Is Falling!

Everyone knows the story about Chicken Little, or Henny Penny, as he is more commonly referred to outside the United States. Chicken Little has an acorn fall on his head and runs around to tell his small world that the...
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