Paid Search

Paid Search is an ever evolving beast that requires knowledge, time, and experience to tame. Anyone can setup a PPC campaign but it’s the finer details, with campaign tweaks and tricks, developed over years of work in paid acquisition that are essential to delivering a successful campaign. AIM can inject decades of experience into your campaigns to bring your acquisition process to the next level.

With Paid Search we can deliver immediate, measurable, profitable results… whatever your acquisition goal. Our work doesn’t end once your acquisition goals are met. We know our efforts will have downstream effects on your business. Our objective is to work towards a healthy long-term growth plan for your organization.

Our Account Managers will be involved at every stage: strategy, deployment, testing, optimization and analysis. The founders of AIM were some of the first in the publishing industry to use Paid Search for lead generation. We now manage multi-million dollar accounts for some of the largest and most successful newsletter publishers in the world.

AIM is a Google Certified AdWords agency with 24/7 global coverage. We also work with other paid search platforms including Bing and Yahoo. We currently manage accounts in Europe, Australia, and the United States.

Let us know how we can help you by scheduling a call with one of our directors today!

 

AIM articles about Paid Search

Why You Need Native In Your Life

Why You Need Native In Your Life

I spoke about this a few weeks back at AIM’s Digital Innovation Summit in Florida, but I’ll say it here again, if you’re not using a native ad platform for lead gen or one-step right now you’re missing out. For those of you who missed it, here are my three reasons why you need native in your life…

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Success steps 1-2-3-4

Outbrain: A Recipe for Ultimate Success

This week I’m going to talk about how to build a kick-ass campaign on Outbrain in under one hour. In reality, if you are already familiar with the platform, it won’t even take you that long!

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Smart display ads

Smart Display Ads: Take Advantage of This Brand New Ad Format

Smart Display Ads were just released from Beta last week and should be rolling out to all advertisers as I write this. We were lucky to be able to test them out before they were released while in Beta phase…

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native advertising poster

Why You Need Native In Your Life

I spoke about this a few weeks back at AIM’s Digital Innovation Summit in Florida, but I’ll say it here again, if you’re not using a native ad platform for lead gen or one-step right now you’re missing out. For those of you who missed it, here are my three reasons why you need native in your life…

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Native Network – Dianomi

Download Dinaomi’s financial publisher inventory below.

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Adwords cloaking-under a cloak

Cloaking: The New Google Slap

Those of you unfortunate enough to remember the ‘Google Slap’ of a few years ago, might still feel the sting when you hear another one could be on the way.

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campaign experiments in google

Campaign Experiments in Google: The Easy Way to Test

The easiest way we’ve found to conduct online tests, such as keywords, bids and landing pages. Quick, simple and free with Google Campaign Drafts and Experiments.

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Similar Audiences Google-adwords

Harnessing the Power of Google Adwords Similar Audiences

Right person, right place, right time… the biggest takeaway from this article should be this: Similar Audiences help you get closer than ever to your target audience, the people most likely to convert and purchase. That is powerful…

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Google slap

Recovering from the Google Slap

Last time I wrote to you, I was in the midst of a Google Slap – where my client’s Adwords health account was suddenly — and seemingly randomly — shut down by Google for “misleading content.” No warning, no notice. Just flat-lined…

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Five minutes to success Google Adwords

New Responsive Display Ads: Live in Just 5 Minutes

You’ll remember in May I released a post about the changes coming to Adwords following the huge Google announcement at their Performance Summit. One of the most exciting changes would affect the ad units which…

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A Google Slap Out Of The Blue

A Google Slap Out Of The Blue

We’ve talked before about Google slaps – what can cause them, how to avoid them, and what to do when it happens. But sometimes that slap comes seemingly out of the blue, which happened to me this week, just in time for me to write this…

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Google Tag Manager

Why You Need to Use Google Tag Manager Now

Another day has passed… your brand new ‘sure to work’ landing page awaits on the virtual shelf of the digital world… you’re patient… for now…

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Sweeping money

Cut the Fat in 15: Adwords Diet Plan for the Time-Short Marketer

“Focus on strengths rather than fixing weaknesses” – Drucker, 1967. Trust me, I know what it’s like. You are spinning so many plates, some take more of your time and…

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the art of persuasion

4 Pillars Of Winning Copy

As anyone who has worked for Agora for any length of time knows, copy is king. So in today’s article, we’re going to talk about how to create strong, persuasive copy. I’m borrowing from…

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Google Adwords logo

HUGE Google Announcement: 4 Biggest Takeaways for Direct Marketer

On Tuesday, May 24th 2016, Google held a ground-breaking Live Performance Summit; a keynote streamed via YouTube. The topic: Google’s latest mobile-first innovations…

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