Tips & Tactics
If you’re a marketer, or know even the slightest bit about what it takes to run anything online, you know that showing off just one facet of the business is never enough. It’s important to stay up to date with current events that affect your world.
And for anyone involved in online marketing, that involves constant research.
The AIM Team remains on the front lines of what’s going on in the many areas of direct response marketing. So when there’s a big Google announcement, a social media conference underway, another SEO finding, or you’re up late at night trying to figure out why your Facebook ads suddenly got disapproved, we are reading up on the same information, dealing with the same snags in the online channels, and working to digest it all.
We do a lot of the analyzing, reading, and keeping our finger on the pulse of these events, but we’d hate to keep it all to ourselves! So, we give it away once a week. Every article you read from our site comes from one of the 7 AIMers (and counting) who are burgeoning experts in online marketing and all that is involved to keep your marketing team and campaigns going.
With our weekly content, AIM provides research, analysis, and lessons-learned stories for you. With a knowledgeable team who are eager learners, AIM delivers some of the best tactical advice for online marketing teams, whether you are an SEO novice or an online marketing guru.
If you start now, you’ll be lucky enough to get our perspective every week on the world of direct response marketing.
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On Tuesday, May 24th 2016, Google held a ground-breaking Live Performance Summit; a keynote streamed via YouTube. The topic: Google’s latest mobile-first innovations…read more
“This operation is not being planned with any alternatives. This operation is planned as a victory, and that’s the way it’s going to be. We’re going down there, and we’re throwing everything…read more
Passion pages may be the best kept secret on Facebook. They’re a great way to build some organic buzz around your product idea or franchise, for next to nothing. You could almost look at them as free hot list builds…pretty interesting, right?read more
In the coming years we’ll look back on the first Quarter of 2016 as a ground breaking one for how we consume information on mobile devices.
In late February, Google launched their Accelerated Mobile Pages while…
In just one week, AIM will be celebrating its 6-month anniversary. What started as a spark of an idea on a warm, sunny day at Bar de la Poste on Rue Fortin in Courtomer, France, quickly turned into…read more
You’re probably already making use of Google’s Display Network (GDN) and seeing fantastic results. High volumes make it a really scalable solution and with the right bid amounts, can often be cheaper than…read more
If you’re like some online marketers, you may be concerned about bad Facebook juju – negative postings. In fact, we know that some marketers are so wary of dealing with negative postings that they…read more
You’ve almost certainly seen Google featured snippets when performing a search online. Usually it’s a short two or three sentence answer to a “how to…” or “what is…” type question. The content that shows is…read more
Wouldn’t it be great to understand exactly who your customers were…turn your free readers into paying subscribers…and to narrow down over one billion people to new…read more
Smartphones and tablets have revolutionised the way we consume information online. Publishers around the globe use the mobile web to reach their readers, but the experience can often leave a lot to be desired. The expectation is…read more
Recently we discussed how Google had removed right-hand ads for good. And that led us to question what exactly that would mean for advertisers now? Were our ads less likely to…read more
Everyone knows the story about Chicken Little, or Henny Penny, as he is more commonly referred to outside the United States. Chicken Little has an acorn fall on his head and runs around to tell his small world that the…read more
Free name acquisition, sometimes known as 2-step or lead generation marketing, is an important component of many business models. But for some business, I think it’s fair to say that it’s truly …read more
Remember the pair of shoes you browsed on Amazon that followed you around the web for the next month? Or the shopping cart you abandoned and have since been flooded with emails and ads urging you to…read more
Today I’m going to briefly introduce a technology to you that will help make your working day a lot more automated. It will allow you to get the tasks that consistently end up at the bottom of your ‘to-do’ list done with …read more
As direct response marketers (see ‘lead hackers’, ‘demand generators’), we are always looking for the next best way to drive traffic, convert leads and bring in new names to…read more