Tips & Tactics
If you’re a marketer, or know even the slightest bit about what it takes to run anything online, you know that showing off just one facet of the business is never enough. It’s important to stay up to date with current events that affect your world.
And for anyone involved in online marketing, that involves constant research.
The AIM Team remains on the front lines of what’s going on in the many areas of direct response marketing. So when there’s a big Google announcement, a social media conference underway, another SEO finding, or you’re up late at night trying to figure out why your Facebook ads suddenly got disapproved, we are reading up on the same information, dealing with the same snags in the online channels, and working to digest it all.
We do a lot of the analyzing, reading, and keeping our finger on the pulse of these events, but we’d hate to keep it all to ourselves! So, we give it away once a week. Every article you read from our site comes from one of the 7 AIMers (and counting) who are burgeoning experts in online marketing and all that is involved to keep your marketing team and campaigns going.
With our weekly content, AIM provides research, analysis, and lessons-learned stories for you. With a knowledgeable team who are eager learners, AIM delivers some of the best tactical advice for online marketing teams, whether you are an SEO novice or an online marketing guru.
If you start now, you’ll be lucky enough to get our perspective every week on the world of direct response marketing.
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I’m lucky enough to spend some of my time traveling to conferences around the world and talking to rooms of people about marketing. Whether it’s Normandy, Baltimore, Florida, or a conference call with one of our global businesses, I often ask the same question…
There are 5 key marketing concepts you need to focus on in your startup direct response business… everything else is just noise.read more
Diversification. Don’t put all your eggs in one basket. Variety is the spice of life. We know the clichés. We’re taught to diversify most things in life. Our investments. Our lifestyle. Vary your exercise. Have a balanced diet from the food pyramid and in...read more
This is the most powerful digital asset that you own. In fact, when it comes to acquisition marketing, it’s the only channel that you truly own and can control. Discover how to maximise the return on this asset.read more
You might not know it, but if you are running ads on any advertising platform including Facebook, AdWords, or native networks you’re already using automation. Learn how to embrace automation to increase conversions.read more
Email marketers need to scream to be heard. Maximizing reader engagement with a few simple techniques can go a long way towards increasing lifetime value.read more
There’s a page on your website that should generate more customers for you than any other, especially if you have a serious lead generation strategy.
It’s a goldmine for sales.
Although 2017 hasn’t been quite as turbulent as previous years, we have definitely seen some changes within the SEO industry. Most of these changes revolve around mobile devices, site speed, HTTPS and user experience. When it comes to bigger algorithms...read more
What if you could reach your best prospects and subscribers on FB – and have ongoing conversations with them – for free? Read on to discover how.
Video killed the radio star. And it’s trying to do the same with the written word.
People watch over 500 million hours of YouTube videos a day. There are more than 8 billion daily video views…
As I’m sure most people reading this email already know… I’m a bit of a fan when it comes to Gmail Sponsored Promotions… and for good reason. We’ve seen great success targeting Similar to Customer Lists…read more
Every successful person I know has at one point had a strong mentor in their life. Someone to help guide and mold their career, a sounding board for problems…read more
Do you ever feel like you’re part of a production process? That you’re just spinning your wheels like a small cog in a big machine?read more
We’re midway through the year. It’s time to revisit your initial goals to see if you’re heading in the right direction. Meanwhile, we’ve found our 5 top articles so far in 2017 to help reset your team’s motivation.read more
People are consuming your content on more than just desktop nowadays. Your customers & potential customers expect your content to be optimised for the device that they’re consuming it on. Is it? Find out how to tell, in this article.read more
In early 2018 Google will make a change to Chrome. Use the new Ad Experience Report to see how your site ranks with Google’s new advertising standards.read more
If you don’t understand the difference between these two targeting settings on AdWords, you could be shooting yourself in the foot. Don’t be that guy!read more
Every year, usually in May, Agora marketers from around the globe descend on a beautiful Chateau which sits in a small, picturesque French village in Normandy. The intensive three-day Relationship Marketing seminar has become somewhat of a 'rite of passage' for Agora...read more
Something very exciting is headed your way…read more
LinkedIn just got serious with major, FB like, innovations to their ad platform including matched audiences and lead gen forms.read more
You can be the best marketer, knowing how to get the highest ROI, testing against the control, and obtaining the most conversions, but you are still at the mercy of the reader.read more
Page Not Found errors have a negative effect on bounce rate, average time spent on your site and ultimately conversion rates. In this article, Colm discusses the reasons for them and how to eradicate them.read more
Smart Display Ads were just released from Beta last week and should be rolling out to all advertisers as I write this. We were lucky to be able to test them out before they were released while in Beta phase…read more
Yes, you can convert mobile visitors on FB with lead ads. Discover how to get quality leads at volume for half the CPA.read more
Facebook lead ads allow you to provide a better mobile user experience. Rather than take someone off Facebook to a web-based landing page they can be directed to a lead form on FB with prefilled information, like the email address. Your conversion rate will likely be...read more
What’s the relationship status with your clients or vendors? Smooth sailing? Complicated? Undefined? Let’s talk about why it’s important to slow things down with those you do business with, and treat them like your significant other. Flowers not required.read more
Hub pages are the central page for specfic topics that you talk about regurlarly, on your website. They should contain evergreen content that targets high volume keywords and drives the reader towards a call to action.read more
6 AM at the office… still dark outside…
It was the time of day in Baltimore when the night workers and day workers pass each other in the streets…I sat down with a steaming hot cup of coffee to send out this week’s issue. I opened my browser… and saw this…
SEO is about a lot more than just posting your eLetter content on your website and downloading the latest Yoast SEO plugin. It's about analysis. It's about analyzing your content. It's about finding content gaps and opportunities to bring in more traffic. Traffic...read more
What would you do if your ability to email your customers suddenly disappeared? 75% of your revenue would also disappear, along with the valuable relationships you’ve developed with you customers.read more