Tips & Tactics
If you’re a marketer, or know even the slightest bit about what it takes to run anything online, you know that showing off just one facet of the business is never enough. It’s important to stay up to date with current events that affect your world.
And for anyone involved in online marketing, that involves constant research.
The AIM Team remains on the front lines of what’s going on in the many areas of direct response marketing. So when there’s a big Google announcement, a social media conference underway, another SEO finding, or you’re up late at night trying to figure out why your Facebook ads suddenly got disapproved, we are reading up on the same information, dealing with the same snags in the online channels, and working to digest it all.
We do a lot of the analyzing, reading, and keeping our finger on the pulse of these events, but we’d hate to keep it all to ourselves! So, we give it away once a week. Every article you read from our site comes from one of the 7 AIMers (and counting) who are burgeoning experts in online marketing and all that is involved to keep your marketing team and campaigns going.
With our weekly content, AIM provides research, analysis, and lessons-learned stories for you. With a knowledgeable team who are eager learners, AIM delivers some of the best tactical advice for online marketing teams, whether you are an SEO novice or an online marketing guru.
If you start now, you’ll be lucky enough to get our perspective every week on the world of direct response marketing.
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My name is Colm and I’m an addict… I’m not ashamed to admit it, but I own five virtual assistants (smart speakers) – six, if you include Google Assistant built-in to Android Auto. I’m a virtual assistant evangelist! And I’m not the only one who is totally sold on...read more
Google and Facebook slaps, Crypto bans, and the stricter enforcement of platform “community guidelines”… If anything, 2018 so far has proven to be a slow simmering guerrilla warfare between marketers and the two main advertising platforms out there… And we are only in...read more
I’ve just completed a four-day marathon of awesomeness… I’m pumped… I’m excited… I feel great… or so I’ve been told. At times, the Funnel Hacking Live 2018 conference in Orlando was nothing short of surreal. Maybe I’m just being cynical, but I don’t usually go to a...read more
Back in the days, when the World Wide Web was still very much unchartered territory and “Google” was not yet officially recognized as a verb in the Oxford English Dictionary, there was a thesis – The Anatomy of a Large–Scale Hypertextual Web Search Engine by Sergey...read more
Custom-intent audiences are a more granular form of targeting, allowing for more specific audience targeting.read more
Apart from being the “face of your business,” your website is a marketing channel that has the potential to bring in leads that often have three to five times the lifetime value of PPC names. It’s also a channel that you have full access to, and more importantly, it’s...read more
For some, the word “Pixel” brings shivers down their spine. For others, their animal-like defense mechanisms kick in “I don’t deal with those. They’re the tech guy’s responsibility.” However, for the smart marketers, they know how vital they are to understand,...read more
I’ve recently highlighted the importance of diversifying your marketing efforts. Today, I want to talk about an undervalued PPC platform that can potentially yield double the leads to your business with the simple click of a button. I’m talking about Bing Ads. Yes,...read more
Single Keyword AdGroups (SKAGS) – How to deal with low quality scores and high cost per acquisitions
One of the main problems advertisers run into when launching campaigns on the Search network is low quality keyword scores. Low quality keyword scores can quickly ruin a campaign with the biggest issue being higher cost-per-clicks, which in turn increases...read more
As soon as I see the envelope in the mailbox, a feeling of dread falls over me. Ugh, it’s the credit card bill – a reminder of a month’s worth of dining out, gas purchases and “little” splurges all summarized in one envelope. I open it up with trepidation...read more
Recent Facebook changes mean an increase in costs to reach your desired audience. Does this mean Facebook is dead for marketers? Not exactly. It’s still an incredibly powerful platform and one you should continue to use. But you’ll definitely have to make plans to protect yourself too. Here are my recommendations.read more
If you’re a financial or health publisher using Adwords, you are probably aware that over the past weekend Google began to apply a very strict interpretation of their “Misleading Content” policy (without any warning to advertisers!). This sudden change in policy...read more
It’s a New Year and a fresh start for all of us, which is why we want to briefly recap the top takeaways of 2017 that we discussed at the end of last year. We hope these insights will help you lay a solid foundation for your campaigns and the success of your business...read more
In June last year, Google announced that their Chrome browser would begin automatically blocking ads that fail the initial better ads standards as set out by the Coalition for Better Ads beginning in early 2018. The official Google Developers blog states...read more
Google AdWords is one of the most advanced advertising platforms that allow big and small businesses to have their products and services advertised in front of potential customers, in a matter of hours! If you’ve been using the platform, you’ll know that there are...read more
I’m going to share with you the top 3 to-dos that I see out there in the digital marketing world. They may, or may not, be on your to-do list… but if they aren’t, they should be.read more
On Thursday, December 14th 2017 the future of the internet as we know it came into doubt when the Federal Communications Commission (FCC) repealed net neutrality rules.read more
2017 is drawing to a close… I hope you are spending time with family and friends relishing in the rewards of a job well done. It’s human nature at this time of year to look back and frame the past 12 months. Take all of the memes, news, music, gossip and give the year...read more
It was February 2003. I was terrified. I’d just landed a gig with the Agora in Baltimore. They had an options trading conference that was selling like hot cakes. The phone was ringing off the hook. They just needed someone to answer it, and take orders. Or so I...read more
I come bearing a gift this week. One that will increase your signup rates and decrease your CPAs, on both Facebook and AdWords immediately. It’s a gift you need to implement today. To get right to it, I’m here to share with you the results of a landing...read more
The great showman, Phineas T. Barnum famously said “There’s no such thing as bad publicity”. Of course, he didn’t live in the super transparent internet age where information (and misinformation) spreads like wildfire. Still, I think he would have quite enjoyed the challenge… and opportunity.read more
The fast-paced nature of Search Engine Optimisation (SEO) can make it tough to stay on top of on a daily basis – but there’s no escaping its importance.read more
A few weeks ago, Brendan & I descended upon Nijmegen in The Netherlands to attend a practical SEO conference hosted by the team who built the Yoast SEO WordPress plugin. It was a single day event which was broken up into 4 keynote style presentations with a couple...read more
It can be so disappointing when all this has been done, only to find that the highly-anticipated conference was actually a waste of time…read more
As a marketer, one of the most exciting (and at times frustrating) parts of my job is trying to keep up-to-date with all the latest developments in the world of PPC.read more
It doesn’t matter how good your copy is, if you put it in front of the wrong audience it will fail.read more
Think about how many good ideas you have had or been a part of in the past, either in casual conversation, in business meetings, or at conferences and trade shows. How many of them did you execute? And how many somehow slipped away?
What would it mean for your business if you were hit by the Facebook or Google slap? If AdWords or Facebook shut down your ad account? Sadly, it is a huge (and increasingly common) problem. It often happens without warning or explanation. And there’s not...read more
Ever launch an email or direct mail promo and see a huge spike in traffic on your website that is not due to direct traffic to the promo? Have you ever had a breakout campaign on the GDN or Facebook that resulted in a lot of organic referrals to your site for a specific phrase used in the promotion?read more
You’ve heard the advice almost from birth. An apple a day keeps the doctor away. Brush your teeth and avoid the dentist. Service your car regularly to save costly visits to the mechanic. Stretch before you work-out to avoid injury.read more