Tips & Tactics

The world of direct response marketing is fast-paced and ever-changing and staying abreast of the latest developments along with continuing research is essential to the success of anyone involved in online marketing.

The AIM Team keeps our finger on the pulse of what’s happening in the world of online marketing — whether it is a big Google announcement, a social media conference underway, another SEO finding, or a hiccup with your Facebook ad accounts, we are reading up on the same information, dealing with the same snags in the online channels, and working to find resolutions that work.

Our burgeoning AIM experts share their findings and proven strategies here — helping you stay informed.


Ad Spec Cheat Sheet

Ad Spec Cheat Sheet

Let’s face facts, I’m not getting any younger. A hangover takes days to get over and a late night is now barely staying up past the kids. In digital years (which are worse than dog years) I’m positively ancient. I remember when Google Ads was called AdWords and they...

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