Tips & Tactics
If you’re a marketer, or know even the slightest bit about what it takes to run anything online, you know that showing off just one facet of the business is never enough. It’s important to stay up to date with current events that affect your world.
And for anyone involved in online marketing, that involves constant research.
The AIM Team remains on the front lines of what’s going on in the many areas of direct response marketing. So when there’s a big Google announcement, a social media conference underway, another SEO finding, or you’re up late at night trying to figure out why your Facebook ads suddenly got disapproved, we are reading up on the same information, dealing with the same snags in the online channels, and working to digest it all.
We do a lot of the analyzing, reading, and keeping our finger on the pulse of these events, but we’d hate to keep it all to ourselves! So, we give it away once a week. Every article you read from our site comes from one of the 7 AIMers (and counting) who are burgeoning experts in online marketing and all that is involved to keep your marketing team and campaigns going.
With our weekly content, AIM provides research, analysis, and lessons-learned stories for you. With a knowledgeable team who are eager learners, AIM delivers some of the best tactical advice for online marketing teams, whether you are an SEO novice or an online marketing guru.
If you start now, you’ll be lucky enough to get our perspective every week on the world of direct response marketing.
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Week 1, Day 1. Written from my new desk, in my new office. Returning to work after a holiday can be a real shock to your system. So, returning to work after 6 months of maternity leave should feel more like a meteoric strike. Yet, surprisingly,...read more
Let’s face facts, I’m not getting any younger. A hangover takes days to get over and a late night is now barely staying up past the kids. In digital years (which are worse than dog years) I’m positively ancient. I remember when Google Ads was called...read more
What’s next? It’s a question digital marketers frequently ask ourselves as we explore the latest developments and opportunities to stay ahead of our competitors. When we have those “what is next” conversations at AIM, I’m often reminded of my grandfather who used to...read more
It’s a fairly new channel. Its user-base is growing fast, and if you don’t get in on the action now, you’ll regret it later. I’m talking about Instagram Story Ads – full screen vertical ads that appear between Instagram users’ stories. The best part about Instagram...read more
At AIM, we like to stay at the forefront of new advertising platforms, copy tactics, and technical know-how. But sometimes, we need to dive into the more “hands-on” aspects of Ad platforms. So I’m introducing a new “Back to the Basics” series where I’ll discuss...read more
Recently, I read a report by the guys over at Clutch.co stating that only 44% of businesses invest in a focused SEO strategy, making it the least popular digital marketing channel. What about the other 56%… does your business fall into this bucket? If so, indulge me...read more
The other day, I was on the phone with a charity that I wanted to donate old furniture to. I had already arranged a pick-up date with them, but there was some miscommunication and I was asked via an email to get in touch with them. When I made the initial...read more
Cheez Whiz… it’s kinda like cheese. It’s the guilty pleasure that might pass for the real thing in a hotdog, but it’s probably not going to cut it at a dinner party to impress the in-laws. For those who haven’t met this artery-blocking marvel, Cheez Whiz is the...read more
All ad platforms go through various changes and developments as they compete to provide functionality that will put them ahead of their competition. Google Ads (formerly Google AdWords) is a perfect example. Those of us who have used the platform know all too well the...read more
If I told you that there was a way to give your ads 50% more headline space, and twice the length of descriptions, how would you respond? Likely, you’d be jumping for joy. Well, that opportunity is here with Responsive Search Ads for Google Ads. What Do These Ads Do...read more
By now, you’ve probably heard that Facebook is planning on removing Partner Categories from its targeting options. In fact, if you’re a media buyer reading this in the UK, France or Germany, you can no longer access these highly targeted audiences. Fortunately, all is...read more
One of the services we provide at Agora Integrated Marketing (AIM) is regular website audits. This involves testing SEO performance, analyzing your content, finding gaps and opportunities that can generate organic traffic to your website. During a recent audit of 54...read more
If you’re serving content over an insecure connection you need to be planning how you’re going to go HTTPS by default, now. Read on to find out how to check if you’re affected, and how to fix any errors in your HTTPS implementation.read more
The typical target market for financial and health newsletters – 55 and older – is probably familiar with the 1955 film, The Seven-Year Itch, starring Marilyn Monroe. The psychology behind the phrase, which also forms the premise of the film, suggests that happiness...read more
We are nearing the half-year mark for 2018 and if anything, for many digital marketers the first 6 months of this year are better left behind. I’m talking about Facebook Newsfeed algorithm updates, Google and Facebook’s crypto crackdowns (and consequent account...read more
At this year’s Agora Digital Marketing Summit in Baltimore, one of the hot topics of discussion was diversification. And as Brian York, Director for Agora Integrated Marketing, said: “There are other ad platforms out there. Just because you assume our target market...read more
On my recent visit to Baltimore, a local said to me: “Baltimore is like a fungus – it keeps growing on you.“ There is a lot of truth in those words. One of the reason why “Charm City“ is so close to our hearts here at The Agora is because more than a dozen of The...read more
“If you have a job without aggravations, you don’t have a job.” – Malcolm Forbes In early 1974, nobody wanted to use credit cards. And this, my friend, would have been a problem if it had never changed. Mercifully, however, it did. Today, we’ve got plastic galore....read more
If there’s one thing that 2018 has shown digital marketers, it is that the old adage “don’t put all your eggs in one basket” certainly is true. Traditionally, Google AdWords and Facebook ads have always been the go-to platforms for new acquisitions. However, the first...read more
Growing up in rural South Africa as a little boy, my grandmother did this horrible thing where she ambushed me with spoonful of castor oil that she’d force down my throat. She did this once a season (spring, summer, autumn and winter& four times a year) to all of her...read more
My name is Colm and I’m an addict… I’m not ashamed to admit it, but I own five virtual assistants (smart speakers) – six, if you include Google Assistant built-in to Android Auto. I’m a virtual assistant evangelist! And I’m not the only one who is totally sold on...read more
Google and Facebook slaps, Crypto bans, and the stricter enforcement of platform “community guidelines”… If anything, 2018 so far has proven to be a slow simmering guerrilla warfare between marketers and the two main advertising platforms out there… And we are only in...read more
I’ve just completed a four-day marathon of awesomeness… I’m pumped… I’m excited… I feel great… or so I’ve been told. At times, the Funnel Hacking Live 2018 conference in Orlando was nothing short of surreal. Maybe I’m just being cynical, but I don’t usually go to a...read more
Back in the days, when the World Wide Web was still very much unchartered territory and “Google” was not yet officially recognized as a verb in the Oxford English Dictionary, there was a thesis – The Anatomy of a Large–Scale Hypertextual Web Search Engine by Sergey...read more
Custom-intent audiences are a more granular form of targeting, allowing for more specific audience targeting.read more
Apart from being the “face of your business,” your website is a marketing channel that has the potential to bring in leads that often have three to five times the lifetime value of PPC names. It’s also a channel that you have full access to, and more importantly, it’s...read more
For some, the word “Pixel” brings shivers down their spine. For others, their animal-like defense mechanisms kick in “I don’t deal with those. They’re the tech guy’s responsibility.” However, for the smart marketers, they know how vital they are to understand,...read more
I’ve recently highlighted the importance of diversifying your marketing efforts. Today, I want to talk about an undervalued PPC platform that can potentially yield double the leads to your business with the simple click of a button. I’m talking about Bing Ads. Yes,...read more
Single Keyword AdGroups (SKAGS) – How to deal with low quality scores and high cost per acquisitions
One of the main problems advertisers run into when launching campaigns on the Search network is low quality keyword scores. Low quality keyword scores can quickly ruin a campaign with the biggest issue being higher cost-per-clicks, which in turn increases...read more
As soon as I see the envelope in the mailbox, a feeling of dread falls over me. Ugh, it’s the credit card bill – a reminder of a month’s worth of dining out, gas purchases and “little” splurges all summarized in one envelope. I open it up with trepidation...read more