Tips & Tactics
If you’re a marketer, or know even the slightest bit about what it takes to run anything online, you know that showing off just one facet of the business is never enough. It’s important to stay up to date with current events that affect your world.
And for anyone involved in online marketing, that involves constant research.
The AIM Team remains on the front lines of what’s going on in the many areas of direct response marketing. So when there’s a big Google announcement, a social media conference underway, another SEO finding, or you’re up late at night trying to figure out why your Facebook ads suddenly got disapproved, we are reading up on the same information, dealing with the same snags in the online channels, and working to digest it all.
We do a lot of the analyzing, reading, and keeping our finger on the pulse of these events, but we’d hate to keep it all to ourselves! So, we give it away once a week. Every article you read from our site comes from one of the 7 AIMers (and counting) who are burgeoning experts in online marketing and all that is involved to keep your marketing team and campaigns going.
With our weekly content, AIM provides research, analysis, and lessons-learned stories for you. With a knowledgeable team who are eager learners, AIM delivers some of the best tactical advice for online marketing teams, whether you are an SEO novice or an online marketing guru.
If you start now, you’ll be lucky enough to get our perspective every week on the world of direct response marketing.
Sign up here to get our latest tips directly to your inbox.
SEO is about a lot more than just posting your eLetter content on your website and downloading the latest Yoast SEO plugin. It's about analysis. It's about analyzing your content. It's about finding content gaps and opportunities to bring in more traffic. Traffic...read more
What would you do if your ability to email your customers suddenly disappeared? 75% of your revenue would also disappear, along with the valuable relationships you’ve developed with you customers.read more
Voice activated kettles and lightbulbs aren’t exactly what I had in mind for the future when I was a kid. Growing up watching the Jetsons promised so much more. Colm, AIM’s in-house SEO expert is also passionate about automation. Armed with his beloved Google Home he...read more
Those of you unfortunate enough to remember the ‘Google Slap’ of a few years ago, might still feel the sting when you hear another one could be on the way.read more
Pop-ups are one of the biggest sources of email acquisition on our websites, accounting for up to 50% of leads each month. Unfortunately, pop-ups are also annoying. They slow down your site and are terrible for user experience. They block the viewer from seeing the content on the page they’ve clicked through until they engage with you. That could be by submitting their email address or…read more
The easiest way we’ve found to conduct online tests, such as keywords, bids and landing pages. Quick, simple and free with Google Campaign Drafts and Experiments.read more
This week I’m going to show you a new list of prospects you can reach on Facebook with that killer copy – Page Engagement Audiences.read more
I had the privilege to attend a copywriting bootcamp run by AWAI in Delray Beach. It was a chance to learn first-hand from the copywriting pros, and get a glimpse into the fascinating world of a successful copywriter.read more
Google search is becoming very convoluted. Organic results are competing with a higher number of SERP features for the searcher’s click than ever before. This article will help find opportunities to rank above the crowd using Google’s Featured Snippets.read more
When we talk about “Audience Fatigue” in FB, we are referring to audiences on FB who, much like your email file, get sick of seeing your promotions. In fact, they get sick of seeing you all together.read more
In a recent article, I spoke with you about the need to focus on quality vs. quantity in lead generation efforts. While the quantity of inexpensive leads associated with high volume sources may seem enticing, there are downstream affects that can be catastrophic to a business…read more
It can be hard to walk away from customer relationships you’ve worked so hard to build. But smart marketers know when to say enough is enough, and move on.read more
WeChat is China’s version of Facebook. But even non-Chinese businesses can learn from this social media powerhouse to generate sales and leads.read more
The last time we spoke – I gave you a quick glimpse into the wondrous world of communication within a remote-based agency. Now, check out a tool that we use regularly here at AIM, Slack.read more
Right person, right place, right time… the biggest takeaway from this article should be this: Similar Audiences help you get closer than ever to your target audience, the people most likely to convert and purchase. That is powerful…read more