Tips & Tactics
If you’re a marketer, or know even the slightest bit about what it takes to run anything online, you know that showing off just one facet of the business is never enough. It’s important to stay up to date with current events that affect your world.
And for anyone involved in online marketing, that involves constant research.
The AIM Team remains on the front lines of what’s going on in the many areas of direct response marketing. So when there’s a big Google announcement, a social media conference underway, another SEO finding, or you’re up late at night trying to figure out why your Facebook ads suddenly got disapproved, we are reading up on the same information, dealing with the same snags in the online channels, and working to digest it all.
We do a lot of the analyzing, reading, and keeping our finger on the pulse of these events, but we’d hate to keep it all to ourselves! So, we give it away once a week. Every article you read from our site comes from one of the 7 AIMers (and counting) who are burgeoning experts in online marketing and all that is involved to keep your marketing team and campaigns going.
With our weekly content, AIM provides research, analysis, and lessons-learned stories for you. With a knowledgeable team who are eager learners, AIM delivers some of the best tactical advice for online marketing teams, whether you are an SEO novice or an online marketing guru.
If you start now, you’ll be lucky enough to get our perspective every week on the world of direct response marketing.
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It can be so disappointing when all this has been done, only to find that the highly-anticipated conference was actually a waste of time…read more
As a marketer, one of the most exciting (and at times frustrating) parts of my job is trying to keep up-to-date with all the latest developments in the world of PPC.read more
It doesn’t matter how good your copy is, if you put it in front of the wrong audience it will fail.read more
Think about how many good ideas you have had or been a part of in the past, either in casual conversation, in business meetings, or at conferences and trade shows. How many of them did you execute? And how many somehow slipped away?
What would it mean for your business if you were hit by the Facebook or Google slap? If AdWords or Facebook shut down your ad account? Sadly, it is a huge (and increasingly common) problem. It often happens without warning or explanation. And there’s not...read more
Ever launch an email or direct mail promo and see a huge spike in traffic on your website that is not due to direct traffic to the promo? Have you ever had a breakout campaign on the GDN or Facebook that resulted in a lot of organic referrals to your site for a specific phrase used in the promotion?read more
You’ve heard the advice almost from birth. An apple a day keeps the doctor away. Brush your teeth and avoid the dentist. Service your car regularly to save costly visits to the mechanic. Stretch before you work-out to avoid injury.read more
I’m lucky enough to spend some of my time traveling to conferences around the world and talking to rooms of people about marketing. Whether it’s Normandy, Baltimore, Florida, or a conference call with one of our global businesses, I often ask the same question…
There are 5 key marketing concepts you need to focus on in your startup direct response business… everything else is just noise.read more
Diversification. Don’t put all your eggs in one basket. Variety is the spice of life. We know the clichés. We’re taught to diversify most things in life. Our investments. Our lifestyle. Vary your exercise. Have a balanced diet from the food pyramid and in...read more
This is the most powerful digital asset that you own. In fact, when it comes to acquisition marketing, it’s the only channel that you truly own and can control. Discover how to maximise the return on this asset.read more
You might not know it, but if you are running ads on any advertising platform including Facebook, AdWords, or native networks you’re already using automation. Learn how to embrace automation to increase conversions.read more
Email marketers need to scream to be heard. Maximizing reader engagement with a few simple techniques can go a long way towards increasing lifetime value.read more
There’s a page on your website that should generate more customers for you than any other, especially if you have a serious lead generation strategy.
It’s a goldmine for sales.
Although 2017 hasn’t been quite as turbulent as previous years, we have definitely seen some changes within the SEO industry. Most of these changes revolve around mobile devices, site speed, HTTPS and user experience. When it comes to bigger algorithms...read more
What if you could reach your best prospects and subscribers on FB – and have ongoing conversations with them – for free? Read on to discover how.
If you’re serving content over an insecure connection you need to be planning how you’re going to go HTTPS by default, now. Read on to find out how to check if you’re affected, and how to fix any errors in your HTTPS implementation.read more
Video killed the radio star. And it’s trying to do the same with the written word.
People watch over 500 million hours of YouTube videos a day. There are more than 8 billion daily video views…
As I’m sure most people reading this email already know… I’m a bit of a fan when it comes to Gmail Sponsored Promotions… and for good reason. We’ve seen great success targeting Similar to Customer Lists…read more
Every successful person I know has at one point had a strong mentor in their life. Someone to help guide and mold their career, a sounding board for problems…read more
Do you ever feel like you’re part of a production process? That you’re just spinning your wheels like a small cog in a big machine?read more
We’re midway through the year. It’s time to revisit your initial goals to see if you’re heading in the right direction. Meanwhile, we’ve found our 5 top articles so far in 2017 to help reset your team’s motivation.read more
People are consuming your content on more than just desktop nowadays. Your customers & potential customers expect your content to be optimised for the device that they’re consuming it on. Is it? Find out how to tell, in this article.read more
In early 2018 Google will make a change to Chrome. Use the new Ad Experience Report to see how your site ranks with Google’s new advertising standards.read more
If you don’t understand the difference between these two targeting settings on AdWords, you could be shooting yourself in the foot. Don’t be that guy!read more