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Tips & Tactics

If you’re a marketer, or know even the slightest bit about what it takes to run anything online, you know that showing off just one facet of the business is never enough. It’s important to stay up to date with current events that affect your world.

And for anyone involved in online marketing, that involves constant research.

The AIM Team remains on the front lines of what’s going on in the many areas of direct response marketing. So when there’s a big Google announcement, a social media conference underway, another SEO finding, or you’re up late at night trying to figure out why your Facebook ads suddenly got disapproved, we are reading up on the same information, dealing with the same snags in the online channels, and working to digest it all.

We do a lot of the analyzing, reading, and keeping our finger on the pulse of these events, but we’d hate to keep it all to ourselves! So, we give it away once a week. Every article you read from our site comes from one of the 7 AIMers (and counting) who are burgeoning experts in online marketing and all that is involved to keep your marketing team and campaigns going.

With our weekly content, AIM provides research, analysis, and lessons-learned stories for you. With a knowledgeable team who are eager learners, AIM delivers some of the best tactical advice for online marketing teams, whether you are an SEO novice or an online marketing guru.

If you start now, you’ll be lucky enough to get our perspective every week on the world of direct response marketing.

Sign up here to get our latest tips directly to your inbox.

Is Facebook dead?

Is Facebook dead?

Recent Facebook changes mean an increase in costs to reach your desired audience. Does this mean Facebook is dead for marketers? Not exactly. It’s still an incredibly powerful platform and one you should continue to use. But you’ll definitely have to make plans to protect yourself too. Here are my recommendations.

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2017: A Year in Review

2017: A Year in Review

2017 is drawing to a close… I hope you are spending time with family and friends relishing in the rewards of a job well done. It’s human nature at this time of year to look back and frame the past 12 months. Take all of the memes, news, music, gossip and give the year...

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Making Your Ideas Soar

Making Your Ideas Soar

Think about how many good ideas you have had or been a part of in the past, either in casual conversation, in business meetings, or at conferences and trade shows. How many of them did you execute? And how many somehow slipped away?

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How to Avoid the Facebook and Google Slap

How to Avoid the Facebook and Google Slap

What would it mean for your business if you were hit by the Facebook or Google slap? If AdWords or Facebook shut down your ad account? Sadly, it is a huge (and increasingly common) problem. It often happens without warning or explanation. And there’s not...

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Should you diversify with this new ad platform?

Should you diversify with this new ad platform?

Diversification. Don’t put all your eggs in one basket. Variety is the spice of life. We know the clichés. We’re taught to diversify most things in life. Our investments. Our lifestyle. Vary your exercise. Have a balanced diet from the food pyramid and in...

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