Tips & Tactics
If you’re a marketer, or know even the slightest bit about what it takes to run anything online, you know that showing off just one facet of the business is never enough. It’s important to stay up to date with current events that affect your world.
And for anyone involved in online marketing, that involves constant research.
The AIM Team remains on the front lines of what’s going on in the many areas of direct response marketing. So when there’s a big Google announcement, a social media conference underway, another SEO finding, or you’re up late at night trying to figure out why your Facebook ads suddenly got disapproved, we are reading up on the same information, dealing with the same snags in the online channels, and working to digest it all.
We do a lot of the analyzing, reading, and keeping our finger on the pulse of these events, but we’d hate to keep it all to ourselves! So, we give it away once a week. Every article you read from our site comes from one of the 7 AIMers (and counting) who are burgeoning experts in online marketing and all that is involved to keep your marketing team and campaigns going.
With our weekly content, AIM provides research, analysis, and lessons-learned stories for you. With a knowledgeable team who are eager learners, AIM delivers some of the best tactical advice for online marketing teams, whether you are an SEO novice or an online marketing guru.
If you start now, you’ll be lucky enough to get our perspective every week on the world of direct response marketing.
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Every year, usually in May, Agora marketers from around the globe descend on a beautiful Chateau which sits in a small, picturesque French village in Normandy. The intensive three-day Relationship Marketing seminar has become somewhat of a 'rite of passage' for Agora...read more
LinkedIn just got serious with major, FB like, innovations to their ad platform including matched audiences and lead gen forms.read more
You can be the best marketer, knowing how to get the highest ROI, testing against the control, and obtaining the most conversions, but you are still at the mercy of the reader.read more
Page Not Found errors have a negative effect on bounce rate, average time spent on your site and ultimately conversion rates. In this article, Colm discusses the reasons for them and how to eradicate them.read more
This week I’m going to talk about how to build a kick-ass campaign on Outbrain in under one hour. In reality, if you are already familiar with the platform, it won’t even take you that long!read more
Smart Display Ads were just released from Beta last week and should be rolling out to all advertisers as I write this. We were lucky to be able to test them out before they were released while in Beta phase…read more
Yes, you can convert mobile visitors on FB with lead ads. Discover how to get quality leads at volume for half the CPA.read more
Facebook lead ads allow you to provide a better mobile user experience. Rather than take someone off FB to a web-based landing page they can be directed to a lead form on FB with prefilled information, like the email address. Your conversion rate will likely be vastly...read more
What’s the relationship status with your clients or vendors? Smooth sailing? Complicated? Undefined? Let’s talk about why it’s important to slow things down with those you do business with, and treat them like your significant other. Flowers not required.read more
Hub pages are the central page for specfic topics that you talk about regurlarly, on your website. They should contain evergreen content that targets high volume keywords and drives the reader towards a call to action.read more
I spoke about this a few weeks back at AIM’s Digital Innovation Summit in Florida, but I’ll say it here again, if you’re not using a native ad platform for lead gen or one-step right now you’re missing out. For those of you who missed it, here are my three reasons why you need native in your life…read more
Download Dinaomi’s financial publisher inventory below.read more
6 AM at the office… still dark outside…
It was the time of day in Baltimore when the night workers and day workers pass each other in the streets…I sat down with a steaming hot cup of coffee to send out this week’s issue. I opened my browser… and saw this…
SEO is about a lot more than just posting your eLetter content on your website and downloading the latest Yoast SEO plugin. It's about analysis. It's about analyzing your content. It's about finding content gaps and opportunities to bring in more traffic. Traffic...read more
What would you do if your ability to email your customers suddenly disappeared? 75% of your revenue would also disappear, along with the valuable relationships you’ve developed with you customers.read more
Voice activated kettles and lightbulbs aren’t exactly what I had in mind for the future when I was a kid. Growing up watching the Jetsons promised so much more. Colm, AIM’s in-house SEO expert is also passionate about automation. Armed with his beloved Google Home he...read more
Those of you unfortunate enough to remember the ‘Google Slap’ of a few years ago, might still feel the sting when you hear another one could be on the way.read more
Pop-ups are one of the biggest sources of email acquisition on our websites, accounting for up to 50% of leads each month. Unfortunately, pop-ups are also annoying. They slow down your site and are terrible for user experience. They block the viewer from seeing the content on the page they’ve clicked through until they engage with you. That could be by submitting their email address or…read more
The easiest way we’ve found to conduct online tests, such as keywords, bids and landing pages. Quick, simple and free with Google Campaign Drafts and Experiments.read more
This week I’m going to show you a new list of prospects you can reach on Facebook with that killer copy – Page Engagement Audiences.read more
I had the privilege to attend a copywriting bootcamp run by AWAI in Delray Beach. It was a chance to learn first-hand from the copywriting pros, and get a glimpse into the fascinating world of a successful copywriter.read more
Google search is becoming very convoluted. Organic results are competing with a higher number of SERP features for the searcher’s click than ever before. This article will help find opportunities to rank above the crowd using Google’s Featured Snippets.read more
When we talk about “Audience Fatigue” in FB, we are referring to audiences on FB who, much like your email file, get sick of seeing your promotions. In fact, they get sick of seeing you all together.read more
In a recent article, I spoke with you about the need to focus on quality vs. quantity in lead generation efforts. While the quantity of inexpensive leads associated with high volume sources may seem enticing, there are downstream affects that can be catastrophic to a business…read more
It can be hard to walk away from customer relationships you’ve worked so hard to build. But smart marketers know when to say enough is enough, and move on.read more