Tips & Tactics

If you’re a marketer, or know even the slightest bit about what it takes to run anything online, you know that showing off just one facet of the business is never enough. It’s important to stay up to date with current events that affect your world.

And for anyone involved in online marketing, that involves constant research.

The AIM Team remains on the front lines of what’s going on in the many areas of direct response marketing. So when there’s a big Google announcement, a social media conference underway, another SEO finding, or you’re up late at night trying to figure out why your Facebook ads suddenly got disapproved, we are reading up on the same information, dealing with the same snags in the online channels, and working to digest it all.

We do a lot of the analyzing, reading, and keeping our finger on the pulse of these events, but we’d hate to keep it all to ourselves! So, we give it away once a week. Every article you read from our site comes from one of the 7 AIMers (and counting) who are burgeoning experts in online marketing and all that is involved to keep your marketing team and campaigns going.

With our weekly content, AIM provides research, analysis, and lessons-learned stories for you. With a knowledgeable team who are eager learners, AIM delivers some of the best tactical advice for online marketing teams, whether you are an SEO novice or an online marketing guru.

If you start now, you’ll be lucky enough to get our perspective every week on the world of direct response marketing.

Sign up here to get our latest tips directly to your inbox.

You’ve been missing out

You’ve been missing out

We’re midway through the year. It’s time to revisit your initial goals to see if you’re heading in the right direction. Meanwhile, we’ve found our 5 top articles so far in 2017 to help reset your team’s motivation.

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Being Mobile Friendly

Being Mobile Friendly

People are consuming your content on more than just desktop nowadays. Your customers & potential customers expect your content to be optimised for the device that they’re consuming it on. Is it? Find out how to tell, in this article.

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Finding and Fixing 404 Errors

Finding and Fixing 404 Errors

Page Not Found errors have a negative effect on bounce rate, average time spent on your site and ultimately conversion rates. In this article, Colm discusses the reasons for them and how to eradicate them.

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Why You Need Native In Your Life

Why You Need Native In Your Life

I spoke about this a few weeks back at AIM’s Digital Innovation Summit in Florida, but I’ll say it here again, if you’re not using a native ad platform for lead gen or one-step right now you’re missing out. For those of you who missed it, here are my three reasons why you need native in your life…

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Email is down… now what?

Email is down… now what?

6 AM at the office… still dark outside…
It was the time of day in Baltimore when the night workers and day workers pass each other in the streets…I sat down with a steaming hot cup of coffee to send out this week’s issue. I opened my browser… and saw this…

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Free SEO Checklist

Free SEO Checklist

SEO is about a lot more than just posting your eLetter content on your website and downloading the latest Yoast SEO plugin. It's about analysis. It's about analyzing your content. It's about finding content gaps and opportunities to bring in more traffic. Traffic...

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