Tips & Tactics
If you’re a marketer, or know even the slightest bit about what it takes to run anything online, you know that showing off just one facet of the business is never enough. It’s important to stay up to date with current events that affect your world.
And for anyone involved in online marketing, that involves constant research.
The AIM Team remains on the front lines of what’s going on in the many areas of direct response marketing. So when there’s a big Google announcement, a social media conference underway, another SEO finding, or you’re up late at night trying to figure out why your Facebook ads suddenly got disapproved, we are reading up on the same information, dealing with the same snags in the online channels, and working to digest it all.
We do a lot of the analyzing, reading, and keeping our finger on the pulse of these events, but we’d hate to keep it all to ourselves! So, we give it away once a week. Every article you read from our site comes from one of the 7 AIMers (and counting) who are burgeoning experts in online marketing and all that is involved to keep your marketing team and campaigns going.
With our weekly content, AIM provides research, analysis, and lessons-learned stories for you. With a knowledgeable team who are eager learners, AIM delivers some of the best tactical advice for online marketing teams, whether you are an SEO novice or an online marketing guru.
If you start now, you’ll be lucky enough to get our perspective every week on the world of direct response marketing.
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If you’re serving content over an insecure connection you need to be planning how you’re going to go HTTPS by default, now. Read on to find out how to check if you’re affected, and how to fix any errors in your HTTPS implementation.read more
The typical target market for financial and health newsletters – 55 and older – is probably familiar with the 1955 film, The Seven-Year Itch, starring Marilyn Monroe. The psychology behind the phrase, which also forms the premise of the film, suggests that happiness...read more
We are nearing the half-year mark for 2018 and if anything, for many digital marketers the first 6 months of this year are better left behind. I’m talking about Facebook Newsfeed algorithm updates, Google and Facebook’s crypto crackdowns (and consequent account...read more
At this year’s Agora Digital Marketing Summit in Baltimore, one of the hot topics of discussion was diversification. And as Brian York, Director for Agora Integrated Marketing, said: “There are other ad platforms out there. Just because you assume our target market...read more
On my recent visit to Baltimore, a local said to me: “Baltimore is like a fungus – it keeps growing on you.“ There is a lot of truth in those words. One of the reason why “Charm City“ is so close to our hearts here at The Agora is because more than a dozen of The...read more
“If you have a job without aggravations, you don’t have a job.” – Malcolm Forbes In early 1974, nobody wanted to use credit cards. And this, my friend, would have been a problem if it had never changed. Mercifully, however, it did. Today, we’ve got plastic galore....read more
If there’s one thing that 2018 has shown digital marketers, it is that the old adage “don’t put all your eggs in one basket” certainly is true. Traditionally, Google AdWords and Facebook ads have always been the go-to platforms for new acquisitions. However, the first...read more
Growing up in rural South Africa as a little boy, my grandmother did this horrible thing where she ambushed me with spoonful of castor oil that she’d force down my throat. She did this once a season (spring, summer, autumn and winter& four times a year) to all of her...read more
My name is Colm and I’m an addict… I’m not ashamed to admit it, but I own five virtual assistants (smart speakers) – six, if you include Google Assistant built-in to Android Auto. I’m a virtual assistant evangelist! And I’m not the only one who is totally sold on...read more
Google and Facebook slaps, Crypto bans, and the stricter enforcement of platform “community guidelines”… If anything, 2018 so far has proven to be a slow simmering guerrilla warfare between marketers and the two main advertising platforms out there… And we are only in...read more
I’ve just completed a four-day marathon of awesomeness… I’m pumped… I’m excited… I feel great… or so I’ve been told. At times, the Funnel Hacking Live 2018 conference in Orlando was nothing short of surreal. Maybe I’m just being cynical, but I don’t usually go to a...read more
Back in the days, when the World Wide Web was still very much unchartered territory and “Google” was not yet officially recognized as a verb in the Oxford English Dictionary, there was a thesis – The Anatomy of a Large–Scale Hypertextual Web Search Engine by Sergey...read more
Custom-intent audiences are a more granular form of targeting, allowing for more specific audience targeting.read more
Apart from being the “face of your business,” your website is a marketing channel that has the potential to bring in leads that often have three to five times the lifetime value of PPC names. It’s also a channel that you have full access to, and more importantly, it’s...read more
For some, the word “Pixel” brings shivers down their spine. For others, their animal-like defense mechanisms kick in “I don’t deal with those. They’re the tech guy’s responsibility.” However, for the smart marketers, they know how vital they are to understand,...read more
I’ve recently highlighted the importance of diversifying your marketing efforts. Today, I want to talk about an undervalued PPC platform that can potentially yield double the leads to your business with the simple click of a button. I’m talking about Bing Ads. Yes,...read more
Single Keyword AdGroups (SKAGS) – How to deal with low quality scores and high cost per acquisitions
One of the main problems advertisers run into when launching campaigns on the Search network is low quality keyword scores. Low quality keyword scores can quickly ruin a campaign with the biggest issue being higher cost-per-clicks, which in turn increases...read more
As soon as I see the envelope in the mailbox, a feeling of dread falls over me. Ugh, it’s the credit card bill – a reminder of a month’s worth of dining out, gas purchases and “little” splurges all summarized in one envelope. I open it up with trepidation...read more
Recent Facebook changes mean an increase in costs to reach your desired audience. Does this mean Facebook is dead for marketers? Not exactly. It’s still an incredibly powerful platform and one you should continue to use. But you’ll definitely have to make plans to protect yourself too. Here are my recommendations.read more
If you’re a financial or health publisher using Adwords, you are probably aware that over the past weekend Google began to apply a very strict interpretation of their “Misleading Content” policy (without any warning to advertisers!). This sudden change in policy...read more
It’s a New Year and a fresh start for all of us, which is why we want to briefly recap the top takeaways of 2017 that we discussed at the end of last year. We hope these insights will help you lay a solid foundation for your campaigns and the success of your business...read more
In June last year, Google announced that their Chrome browser would begin automatically blocking ads that fail the initial better ads standards as set out by the Coalition for Better Ads beginning in early 2018. The official Google Developers blog states that February...read more
Google AdWords is one of the most advanced advertising platforms that allow big and small businesses to have their products and services advertised in front of potential customers, in a matter of hours! If you’ve been using the platform, you’ll know that there are...read more
I’m going to share with you the top 3 to-dos that I see out there in the digital marketing world. They may, or may not, be on your to-do list… but if they aren’t, they should be.read more
On Thursday, December 14th 2017 the future of the internet as we know it came into doubt when the Federal Communications Commission (FCC) repealed net neutrality rules.read more