The Big Idea Podcast
The Big Idea is a free podcast that taps into the resources and intelligence of some of the world’s leading digital marketing experts.
If your revenue stream depends heavily on reaching your customers via email, then today’s The Big Idea podcast is just for you, as Grant Perry speaks with Brian York and Natalie Eagling about email deliverability. In a world where more and more businesses are being blocked from getting into readers’ inboxes (or worse, blacklisted and labelled as spam), it’s become crucial for marketers to stay on the forefront of best practices in email deliverability.
In this week’s The Big Idea podcast, Brian York speaks with Brian Swift about his “four day marathon of awesomeness” at Funnel Hacking Live 2018. Apart from being blown away by powerful speakers like Tony Robbins, Brian Swift also brought home a few very insightful takeaways. One topic that was of particular interest to him was how to leverage webinars to improve your conversion funnel.
In this week’s The Big Idea podcast, Brian York and Grant Perry speak with SEO specialist Colm O’Sullivan, who has just returned from the Search Marketing Expo (SMX), in San Jose California. Colm plays a pivotal role in helping many of The Agora Companies lay down the foundation for a structured and effective SEO strategy, and to ensure higher search rankings for a wider organic reach. In today’s edition of The Big Idea, Colm highlights his top takeaways from SMX and speaks in particular about the importance of Structured Data, or Schema Mark-Up, and how it dramatically impacts SEO.
In this week’s The Big Idea podcast, Grant Perry and Brian York speak with Kevin Rogers, author of the Amazon best-selling book The 60-Second Sales Hook. After working as a copywriter for over a decade, Kevin discovered that great copywriters have trouble finding great clients and that business owners, who desperately need better copy, struggle to connect with great copywriters. Kevin solved this problem by creating CopyChief.com.
In this week’s The Big Idea podcast, Brian York, Grant Perry, and Brian Swift discuss their top takeaways from the Digital Marketer Traffic & Conversion Summit in San Diego – the largest conversion conference in the world. Every year, the world’s smartest digital marketers descend on San Diego to learn what is new, what is hot, and what is actually working right now in digital marketing.
In this week’s The Big Idea podcast, Brian York and Tye Binuyo discuss the problem of low-quality keyword scores and high cost per acquisitions when it comes to running a campaign on Google’s Search network. Low-quality keyword scores can quickly ruin a campaign on the Search network, and before you know it, you are dealing with higher cost-per-clicks and escalating lead acquisition costs… which is the last thing you want.
In this week’s The Big Idea Podcast Brian York, Grant Perry, and Christina Clapp discuss why Bing is such an undervalued PPC platform and why it shouldn’t be overlooked when it comes to diversifying your marketing campaigns.
In this week’s The Big Idea Podcast, Brian York and Grant Perry speak with Customer Retention Specialist, Robert Skrob. Robert specializes in subscription retention, living and breathing the customer relationship.
In this week’s The Big Idea Podcast, Grant Perry will discuss a topic that has been on everybody’s mind for the past few weeks: changes to the Facebook News Feed Algorithm.
Podcast 1: Find the best direct response talent or accelerate your marketing career (The Bootcamp Method)
The Big Idea Podcast will focus on proven results and experiences gained from years of trial and error in direct marketing within The Agora Companies. The focal point of The Big Idea Podcast will always be direct response marketing — bringing you big ideas that will help improve results for your business and accelerate your marketing career.