The Big Idea Podcast
The Big Idea is a free podcast that taps into the resources and intelligence of some of the world’s leading digital marketing experts.
Google is rolling out with important security updates on Chrome in the next few months. These updates will not only affect the credibility of your website, but they could also cost you your customers.
Pinterest is synonymous with DIY weddings, home decorating tips, vintage furniture, fat-burning workouts, and cupcakes. Unless you are focusing on a very specific demographic, none of these are ideal sources for leads. So, when it comes to using Pinterest as a potential ad platform, many marketers scoff at it…
Here at The Agora companies, we’ve run bootcamp-style recruitment initiatives for a few years now, which have proven to be very effective in bringing in the right talent. In this week’s The Big Idea podcast, Grant Perry speaks with the two newest additions to the AIM team, Will Palmer and David Jackman, about their experience at the marketing bootcamp held in Ireland earlier this year, and what attracted them to work for The Agora companies in the first place.
Where do you begin if you are looking to start an ad campaign? What copy do you use? What images do you to select? And if it’s a lead generation campaign, what lead magnet do you use? In this episode, Grant discusses a strategy that can help you translate the core ideas of a promotion into a congruent ad campaign.
For some of us, virtual assistants (like Siri, Alexa and Google Home) have slowly permeated our lives to the point that we almost can’t live without them. Then for others, despite its tremendous potential, Artificial Intelligence (AI) — Voice Search in particular — has not been met with a great deal of enthusiasm.
What does it take to be a really successful direct response marketer with The Agora Companies? Or a copywriter? Or an editor? Or even a front-end developer? To find out, tune into today’s The Big Idea podcast.
Tune into The Big Idea podcast with Brian York and Grant Perry as they unpack the big F8 announcements that could have a real impact on direct response marketers. Things like Facebook Groups getting their own tab on the app, the Messenger makeover that will make it simpler and faster, and WhatsApp new group video chat feature.
If you are curious about what it is like to work in an environment where you are not pigeonholed by corporate structures and where your creativity and ideas are celebrated, then tune into today’s The Big Idea podcast with Brian York and Grant Perry.
In this week’s The Big Idea podcast, Grant Perry, Brian York and Natalie Eagling discuss one of the biggest and easiest wins on Facebook that most publishers probably don’t do: Facebook Videos. So, if you want to know how to make Facebook Videos work for your business during a time of rapid change, tune into this week’s The Big Idea podcast.
In today’s The Big Idea podcast, Grant Perry talks about one of the easiest (and most under-utilized) ways to accelerate your leads into paying customers… and it all comes down to one single page. Tune in to find out how you can turn this page into a handy little money-spinner.