The Big Idea Podcast

The world of publishing has changed drastically since The Agora started as a direct mailing company, nearly 40 years ago, in a small office in Baltimore.

In today’s podcast, we discuss The Culture Map and how the framework provided in this book can help businesses to better understand and manage the growing challenge of navigating cultural differences in the workplace.

In today’s The Big Idea podcast, Francois Lubbe speaks with both Ellie Daghlian and Sally O’Sullivan of Southbank Investment Research about working in a traditionally male environment, how they approach copywriting, and the qualities they believe set them apart from their male counterparts.

In this week’s The Big Idea podcast, Brian York and Grant Perry share their thoughts on the latest Facebook debacle as they discuss alternative marketing opportunities and strategies waiting to be explored.

In today’s The Big Idea podcast, Francois Lubbe speaks Christina Clapp about the benefits of using Responsive Search Ads as an additional tool for multivariate testing, as well as highlighting some its potential drawbacks.

In today’s The Big Idea podcast, Brian York and Grant Perry speak with Darius Fisher, CEO and co-Founder of Status Labs, about why it’s important that your business looks its best in search results.

In today’s The Big Idea podcast, Brian York and Grant Perry speak with Colm about why it is important to conduct regular site audits and how to specifically fix the critical issues that he identified in his recent site audits.

Francois has been with the Agora companies for nearly 15 years, during which he has worked in customer service, SEO, web design and digital marketing, until he finally ended up in editorial. Listen to today’s The Big Idea podcast to get Francois’ perspective on what it means to work for The Agora.

Google is rolling out with important security updates on Chrome in the next few months. These updates will not only affect the credibility of your website, but they could also cost you your customers.

Pinterest is synonymous with DIY weddings, home decorating tips, vintage furniture, fat-burning workouts, and cupcakes. Unless you are focusing on a very specific demographic, none of these are ideal sources for leads. So, when it comes to using Pinterest as a potential ad platform, many marketers scoff at it…