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The Big Idea Podcast

The Big Idea is a free podcast that taps into the resources and intelligence of some of the world’s leading digital marketing experts.

Podcast 26: Closing the gender divide in copywriting

Podcast 26: Closing the gender divide in copywriting

In today’s The Big Idea podcast, Francois Lubbe speaks with both Ellie Daghlian and Sally O’Sullivan of Southbank Investment Research about working in a traditionally male environment, how they approach copywriting, and the qualities they believe set them apart from their male counterparts.

Podcast 19: Pinterest — A Potential Lead Generation Goldmine?

Podcast 19: Pinterest — A Potential Lead Generation Goldmine?

Pinterest is synonymous with DIY weddings, home decorating tips, vintage furniture, fat-burning workouts, and cupcakes. Unless you are focusing on a very specific demographic, none of these are ideal sources for leads. So, when it comes to using Pinterest as a potential ad platform, many marketers scoff at it…

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