AMM MasterCast 042: The Master Series — A chat with a copywriting legend
In this week’s MasterCast, Brian York speaks with John Forde, a seasoned copywriter who started with The Agora as an intern when the company was still in its infancy. At the time, The Agora was a far cry from the global publishing powerhouse it is today. There were no divisions or international affiliates and except for Bill Bonner, the founder of The Agora, there were no dedicated copywriters on staff.
Since then, 26 years later, John has generated hundreds of millions of dollars and hundreds of thousands of subscribers for direct response marketing companies like The Agora. He has also mentored and trained dozens of today’s most talented copywriters.
John fondly talks about those early days and how he “learned” the secrets of writing good copy through many frustrating trials and errors. He shares the wisdom of his failures and how other creative outlets, like his love for playing guitar, help fine-tune his writing ability.
Tune into today’s MasterCast to learn more about this copywriting legend.
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