AMM MasterCast 033: Will the Cambridge Analytica Scandal and GDPR Leave Marketers Stranded Between a Rock and a Hard Place?
Many people would love to see the likes of Cambridge Analytica locked up for good and the key tossed into the deepest darkest ocean. But for those of us with a more contrarian view, it looks like Cambridge Analytica actually did a great job – how they used the information they were given access to was completely above board with Facebook.
In this week’s MasterCast, Brian York and Grant Perry talk about the data scandal that unfolded over the past few weeks, as well as the related topic of General Data Protection Regulation (GDPR) that takes effect on 25 May 2018 – not only affecting Europe, but everyone across the board.
There can be no doubt that the Cambridge Analytica data scandal accelerated the urgency for being GDPR compliant. Google and Facebook now face a mammoth task of getting their advertising platforms in line with GDPR. Facebook already shutdown app approvals and improved access to privacy controls. In its latest move, Facebook announced that it will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months.
Tune into the latest MasterCast to find out if this hornet’s nest of data protection scandals and stricter regulations will leave marketers stranded between a rock and a hard place.
- Are you ready? Here is all the data Facebook and Google have on you
- Facebook Responds: No More Partner Categories Targeting
- Correction: For now, you can continue to use Partner Categories Targeting, but it will be phased out during the next six months. Contrary to what is mentioned in the MasterCast, once Partner Categories Targeting are shutdown no one will be given access to the data, not even advertisers who work directly work with ad reps to get special Partner Categories access.
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