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AMM MasterCast 033: Will the Cambridge Analytica Scandal and GDPR Leave Marketers Stranded Between a Rock and a Hard Place?

by | Apr 4, 2018 | MasterCasts

Many people would love to see the likes of Cambridge Analytica locked up for good and the key tossed into the deepest darkest ocean. But for those of us with a more contrarian view, it looks like Cambridge Analytica actually did a great job – how they used the information they were given access to was completely above board with Facebook.

In this week’s MasterCast, Brian York and Grant Perry talk about the data scandal that unfolded over the past few weeks, as well as the related topic of General Data Protection Regulation (GDPR) that takes effect on 25 May 2018 – not only affecting Europe, but everyone across the board.

There can be no doubt that the Cambridge Analytica data scandal accelerated the urgency for being GDPR compliant. Google and Facebook now face a mammoth task of getting their advertising platforms in line with GDPR. Facebook already shutdown app approvals and improved access to privacy controls. In its latest move, Facebook announced that it will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months.

Tune into the latest MasterCast to find out if this hornet’s nest of data protection scandals and stricter regulations will leave marketers stranded between a rock and a hard place.

Show Notes:

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