AMM MasterCast 030: If You’re Not Thinking Martech, You’re Not Thinking Profit
In this week’s MasterCast, Brian York speaks with Gabe Kushner, Chief Operations Officer at Southbank Investment Research, in London. Gabe is a seasoned direct response expert with more than a decade’s experience of working within The Agora.
When it comes to developing and implementing systems and technology, which will either help a business to be more efficient or more profitable (or both!), Gabe is definitely in a class of his own.
In this latest MasterCast, Brian and Gabe talk about Martech – technology built by marketers for marketers that is specifically rooted in digital. In short, every piece of technology a marketer uses to reach a potential customer is ’Martech.’
This blending of marketing and technology is one of the cornerstones of customer relationship management (CRM). Gabe explains how his main focus is concerned with creating, managing and using digital tools that make it possible for marketers to automate tasks and make data-driven decisions.
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