2017: A Year in Review

by | Dec 28, 2017 | General Marketing Tips

Best_Of_20172017 is drawing to a close… I hope you are spending time with family and friends relishing in the rewards of a job well done.


It’s human nature at this time of year to look back and frame the past 12 months. Take all of the memes, news, music, gossip and give the year a name… something we can reference in a few years’ time.


In January of 2017, I predicted that 2017 would be the year of Big Data. That is, using the terabytes of data we keep on our prospects and customers to effectively hone in on the right person. I think that held true.


Info publishers and marketers across the globe realized that unification of disparate data points could maximize marketing objectives with minimal spend. Data modeling became crucial to playing the game effectively. I expect this to continue.


As far as what 2018 will bring, you’ll hear my take on that towards the middle of January.


Until then, I want to share our top articles from 2017.





    • 59% of websites are not secure, is yours one of them?
      Over the past month, we’ve checked 57 Agora websites to see if they’re HTTPS compliant. Of all the sites we looked at, 26% had no SSL cert installed. And 33% had an SSL cert installed but it wasn’t configured correctly. As of this month, Chrome will show the “Not secure” warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.


    • The Art of Dating Your Readers
      In the world of email marketing, you sometimes need to scream to be heard. Screaming excites people and upsets others. It causes an emotional response that can spike sales from one segment of your prospects… while simultaneously spiking a rash of complaints and hate mail from another segment of your readers. The best copy, the best editorial, the best marketing, is all polarizing… and that, dear reader, will never change.


    • Should you diversify with this new ad platform?
      We’re taught to diversify most things in life. Our investments. Our lifestyle. Vary your exercise. Have a balanced diet from the food pyramid and in what you drink. I tend to take that advice to heart: I never stick solely to one beer and sample a new rum on occasion. The same holds true for marketing channels… diversification is the key to long-term success. Let me introduce you to a new channel you may want to add to your marketing war chest.


Happy holidays to you and your family!