The great showman, Phineas T. Barnum famously said “There’s no such thing as bad publicity”. Of course, he didn’t live in the super transparent internet age where information (and misinformation) spreads like wildfire. Still, I think he would have quite enjoyed the challenge… and opportunity.
Ever launch an email or direct mail promo and see a huge spike in traffic on your website that is not due to direct traffic to the promo? Have you ever had a breakout campaign on the GDN or Facebook that resulted in a lot of organic referrals to your site for a specific phrase used in the promotion?
You’ve heard the advice almost from birth. An apple a day keeps the doctor away. Brush your teeth and avoid the dentist. Service your car regularly to save costly visits to the mechanic. Stretch before you work-out to avoid injury.
This is the most powerful digital asset that you own. In fact, when it comes to acquisition marketing, it’s the only channel that you truly own and can control. Discover how to maximise the return on this asset.
People are consuming your content on more than just desktop nowadays. Your customers & potential customers expect your content to be optimised for the device that they're consuming it on. Is it? Find out how to tell, in this article.