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Actionable SEO Tips

The Importance Of Tracking Your Brand Mentions

The Importance Of Tracking Your Brand Mentions

The great showman, Phineas T. Barnum famously said “There’s no such thing as bad publicity”. Of course, he didn’t live in the super transparent internet age where information (and misinformation) spreads like wildfire. Still, I think he would have quite enjoyed the challenge… and opportunity.
PDS Effect nets publisher $500,000 in 6 months

PDS Effect nets publisher $500,000 in 6 months

Ever launch an email or direct mail promo and see a huge spike in traffic on your website that is not due to direct traffic to the promo?  Have you ever had a breakout campaign on the GDN or Facebook that resulted in a lot of organic referrals to your site for a specific phrase used in the promotion?
Cure is better than prevention

Cure is better than prevention

You’ve heard the advice almost from birth. An apple a day keeps the doctor away. Brush your teeth and avoid the dentist. Service your car regularly to save costly visits to the mechanic. Stretch before you work-out to avoid injury.
Being Mobile Friendly

Being Mobile Friendly

People are consuming your content on more than just desktop nowadays. Your customers & potential customers expect your content to be optimised for the device that they're consuming it on. Is it? Find out how to tell, in this article.