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Actionable SEO Tips

Search Engine Optimzation is about a lot more than just posting your newsletter content on your website and downloading the latest Yoast SEO plugin.

SEO is about analysis. It’s about analyzing your content. It’s about finding content gaps and opportunities to bring in more traffic. Traffic that’s relevant to your business. It’s about analyzing what your customers are searching for, and it’s about analzying your competitors. In its simplest form, SEO is about doing what your competitors are doing, only doing it better.

SEO is not just about technical fixes and voodoo magic. SEO is really about good marketing. SEO is about producing great content and optimizing that content so users and search engines can digest it properly. Most of all, SEO is making sure that your website is optimized for conversions.

Search Engine Optimization can be broken into three distinct categories:

  • Technical SEO
  • On-Page SEO
  • Off-Page SEO

A crucial element of an SEO program falls under technical. That is, structuring your site in a way that allows you to compete for high volume search phrases, in your niche. Your site architecture lays the foundation for your SEO strategy. Optimizing your site structure is an imperative first step in any successful SEO strategy.

An effective SEO program delivers a continuous flow of high quality, organic traffic to your site. Traffic that converts visitors into customers. This is where AIM’s team of dedicated search engine optimization experts can help.

AIM are passionate about direct response marketing and when it comes to SEO, we’re no different. We’re constantly keeping up to date with the latest search engine optimization trends and techniques, so you don’t have to.

We provide a host of SEO services from website audits to SEO strategy planning, implementation, monitoring, and analysis. Search engines are constantly changing their algorithms. We keep your SEO on the cutting edge, so you can stay ahead of the curve.

Click here to download our free 50-point SEO audit checklist to help determine the health of your website, and kickstart the journey of turning your website into a conversion machine.

You can also schedule a call with one of our directors today, and we can chat about how we can help you grow your business.

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