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Author Archives: Grant Perry

Grant is currently Marketing Director for Agora Integrated Marketing (AIM) – a multi-channel direct response agency based in Waterford, Ireland. He is focused on studying the latest marketing innovations to develop techniques and strategies to help grow leads, customers and profit for a diverse range of clients in the lifestyle, financial and health industries.

Amazon: The search engine of buyers

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Is Facebook dead?

Is Facebook dead?

Recent Facebook changes mean an increase in costs to reach your desired audience. Does this mean Facebook is dead for marketers? Not exactly. It’s still an incredibly powerful platform and one you should continue to use. But you’ll definitely have to make plans to protect yourself too. Here are my recommendations.
Cure is better than prevention

Cure is better than prevention

You’ve heard the advice almost from birth. An apple a day keeps the doctor away. Brush your teeth and avoid the dentist. Service your car regularly to save costly visits to the mechanic. Stretch before you work-out to avoid injury.