Grant is currently Marketing Director for Agora Integrated Marketing (AIM) – a multi-channel direct response agency based in Waterford, Ireland. He is focused on studying the latest marketing innovations to develop techniques and strategies to help grow leads, customers and profit for a diverse range of clients in the lifestyle, financial and health industries.
Pinterest is synonymous with DIY weddings, home decorating tips, vintage furniture, fat-burning workouts, and cupcakes. Unless you are focusing on a very specific demographic, none of these are ideal sources for leads. So, when it comes to using Pinterest as a potential ad platform, many marketers scoff at it...
Here at The Agora companies, we’ve run bootcamp-style recruitment initiatives for a few years now, which have proven to be very effective in bringing in the right talent. In this week’s The Big Idea podcast, Grant Perry speaks with the two newest additions to the AIM team, Will Palmer and David Jackman, about their experience at the marketing bootcamp held in Ireland earlier this year, and what attracted them to work for The Agora companies in the first place.
Tune into today’s MasterCast to find out how the latest trends in marketing technology can be leveraged to deliver curated content and target customers specifically with ideas and products they are really interested in, more often.
In this week’s The Big Idea podcast, Grant Perry, Brian York and Natalie Eagling discuss one of the biggest and easiest wins on Facebook that most publishers probably don’t do: Facebook Videos. So, if you want to know how to make Facebook Videos work for your business during a time of rapid change, tune into this week’s The Big Idea podcast.
In today's The Big Idea podcast, Grant Perry talks about one of the easiest (and most under-utilized) ways to accelerate your leads into paying customers... and it all comes down to one single page. Tune in to find out how you can turn this page into a handy little money-spinner.
If your revenue stream depends heavily on reaching your customers via email, then today's The Big Idea podcast is just for you, as Grant Perry speaks with Brian York and Natalie Eagling about email deliverability. In a world where more and more businesses are being blocked from getting into readers' inboxes (or worse, blacklisted and labelled as spam), it's become crucial for marketers to stay on the forefront of best practices in email deliverability.
In this week's The Big Idea podcast, Grant Perry and Brian York speak with Kevin Rogers, author of the Amazon best-selling book The 60-Second Sales Hook. After working as a copywriter for over a decade, Kevin discovered that great copywriters have trouble finding great clients and that business owners, who desperately need better copy, struggle to connect with great copywriters. Kevin solved this problem by creating CopyChief.com.
Recent Facebook changes mean an increase in costs to reach your desired audience. Does this mean Facebook is dead for marketers? Not exactly. It’s still an incredibly powerful platform and one you should continue to use. But you’ll definitely have to make plans to protect yourself too. Here are my recommendations.