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Author Archives: Grant Perry

Grant is currently Marketing Director for Agora Integrated Marketing (AIM) – a multi-channel direct response agency based in Waterford, Ireland. He is focused on studying the latest marketing innovations to develop techniques and strategies to help grow leads, customers and profit for a diverse range of clients in the lifestyle, financial and health industries.

Podcast 19: Pinterest — A Potential Lead Generation Goldmine?

Podcast 19: Pinterest — A Potential Lead Generation Goldmine?

Pinterest is synonymous with DIY weddings, home decorating tips, vintage furniture, fat-burning workouts, and cupcakes. Unless you are focusing on a very specific demographic, none of these are ideal sources for leads. So, when it comes to using Pinterest as a potential ad platform, many marketers scoff at it...
Podcast 18: Marketing Bootcamp Recruits Reflect on Working for The Agora

Podcast 18: Marketing Bootcamp Recruits Reflect on Working for The Agora

Here at The Agora companies, we’ve run bootcamp-style recruitment initiatives for a few years now, which have proven to be very effective in bringing in the right talent. In this week’s The Big Idea podcast, Grant Perry speaks with the two newest additions to the AIM team, Will Palmer and David Jackman, about their experience at the marketing bootcamp held in Ireland earlier this year, and what attracted them to work for The Agora companies in the first place.
Podcast 12: Double Your Conversions on Facebook Quickly and Easily

Podcast 12: Double Your Conversions on Facebook Quickly and Easily

In this week’s The Big Idea podcast, Grant Perry, Brian York and Natalie Eagling discuss one of the biggest and easiest wins on Facebook that most publishers probably don’t do: Facebook Videos. So, if you want to know how to make Facebook Videos work for your business during a time of rapid change, tune into this week’s The Big Idea podcast.
Podcast 10: Three Ways to Avoid the Email Spam Box

Podcast 10: Three Ways to Avoid the Email Spam Box

If your revenue stream depends heavily on reaching your customers via email, then today's The Big Idea podcast is just for you, as Grant Perry speaks with Brian York and Natalie Eagling about email deliverability. In a world where more and more businesses are being blocked from getting into readers' inboxes (or worse, blacklisted and labelled as spam), it's become crucial for marketers to stay on the forefront of best practices in email deliverability.
Podcast 7: The Magic Bullet For Effective and Successful Marketing

Podcast 7: The Magic Bullet For Effective and Successful Marketing

In this week's The Big Idea podcast, Grant Perry and Brian York speak with Kevin Rogers, author of the Amazon best-selling book The 60-Second Sales Hook. After working as a copywriter for over a decade, Kevin discovered that great copywriters have trouble finding great clients and that business owners, who desperately need better copy, struggle to connect with great copywriters. Kevin solved this problem by creating CopyChief.com.
Is Facebook dead?

Is Facebook dead?

Recent Facebook changes mean an increase in costs to reach your desired audience. Does this mean Facebook is dead for marketers? Not exactly. It’s still an incredibly powerful platform and one you should continue to use. But you’ll definitely have to make plans to protect yourself too. Here are my recommendations.
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