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Author Archives: Francois Lubbe

AMM MasterCast 046: MozCon 2018: What’s Changing in SEO?

AMM MasterCast 046: MozCon 2018: What’s Changing in SEO?

In this week’s MasterCast, Francois Lubbe speaks with International Living’s Web Marketing Director, Cian Murphy, about his top takeaways from MozCon 2018. Colm O’Sullivan, SEO Specialist at AIM, also joins in on the conversation to discuss the future of SEO and its role as part of a diversified marketing strategy.
Podcast 26: Closing the gender divide in copywriting

Podcast 26: Closing the gender divide in copywriting

In today’s The Big Idea podcast, Francois Lubbe speaks with both Ellie Daghlian and Sally O’Sullivan of Southbank Investment Research about working in a traditionally male environment, how they approach copywriting, and the qualities they believe set them apart from their male counterparts.