Author Archives: Christina Clapp
Why You Should Include DSPs in Your Marketing Mix
What We Learned Sitting Down with the Facebook Experts
Do You Know How Valuable Your Leads Really Are?
Switch On, Switch Off: The Art of Agile Marketing
Back to the Basics: The Nuts and Bolts of Facebook Audiences
Taboola: Taking The Next Step to Becoming A Powerful Ad Platform
Podcast 24: The latest addition to Adwords offers new advances in Multivariate Testing
In today’s The Big Idea podcast, Francois Lubbe speaks Christina Clapp about the benefits of using Responsive Search Ads as an additional tool for multivariate testing, as well as highlighting some its potential drawbacks.
The Ad Unit That Significantly Increases Your Real Estate in SERP
