Author Archives: Christina Clapp

Switch On, Switch Off: The Art of Agile Marketing

by Christina Clapp | Oct 4, 2018 | General

Back to the Basics: The Nuts and Bolts of Facebook Audiences

by Christina Clapp | Aug 22, 2018 | Social Media Marketing Tips

Taboola: Taking The Next Step to Becoming A Powerful Ad Platform

by Christina Clapp | Jul 26, 2018 | PPC

Podcast 24: The latest addition to Adwords offers new advances in Multivariate Testing

by Christina Clapp | Jul 24, 2018 | Podcast

In today’s The Big Idea podcast, Francois Lubbe speaks Christina Clapp about the benefits of using Responsive Search Ads as an additional tool for multivariate testing, as well as highlighting some its potential drawbacks.

The Ad Unit That Significantly Increases Your Real Estate in SERP

by Christina Clapp | Jul 19, 2018 | PPC

Meet 37 million wealthy customers you are not marketing to, yet

by Christina Clapp | May 31, 2018 | General, PPC

The Digital Marketer’s Guide to Successful Lead Generation… (With or Without Google and Facebook)

by Christina Clapp | Apr 12, 2018 | General

Bing: The Undervalued PPC Platform That Could Potentially Double Your Lead Volume

by Christina Clapp | Feb 27, 2018 | PPC

4 Things You Need To Do Before The Next Ad Crackdown

by Christina Clapp | Feb 1, 2018 | PPC