Author Archives: Christina Clapp
Podcast 24: The latest addition to Adwords offers new advances in Multivariate Testing
In today’s The Big Idea podcast, Francois Lubbe speaks Christina Clapp about the benefits of using Responsive Search Ads as an additional tool for multivariate testing, as well as highlighting some its potential drawbacks.
The Ad Unit That Significantly Increases Your Real Estate in SERP
Meet 37 million wealthy customers you are not marketing to, yet
The Digital Marketer’s Guide to Successful Lead Generation… (With or Without Google and Facebook)
Bing: The Undervalued PPC Platform That Could Potentially Double Your Lead Volume
4 Things You Need To Do Before The Next Ad Crackdown
Listen On Your Favorite Apps The Big Idea
