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Author Archives: Brian York

Specializing in paid and organic search marketing with a passion for the technical intricacies involved, Brian has 16 years of experience generating millions of leads and hundreds of millions of dollars for global direct response publishers.

AMM MasterCast Special: Diversify with a sleeping giant…

AMM MasterCast Special: Diversify with a sleeping giant…

Many of our readers are broadly diversified across native networks… others, not so much. The native networks are tightening their compliance nooses a bit more, but there is still plenty of opportunity to diversify outside of that behemoth that starts with a G. If you’re feeling the pinch in new sub income or NTA leads, check out Brian Swift’s presentation from this year’s Agora Digital Marketing Summit.
AMM MasterCast 045: Don’t Have The Resources for SEO? Here’s What To Do

AMM MasterCast 045: Don’t Have The Resources for SEO? Here’s What To Do

In this MasterCast, Brian York speaks with AIM’s in-house SEO Specialist, Colm O’Sullivan, about the fundamental elements that any website needs in order to be successful. From site structure to Google Analytics, to SEO optimization to site speed… if your SEO strategy falls short, this episode will guide you through the nuts and bolts of getting all the SEO basics in place for your website.
AMM MasterCast 042: The Master Series — A chat with a copywriting legend

AMM MasterCast 042: The Master Series — A chat with a copywriting legend

In this week’s MasterCast, Brian York speaks with John Forde, a seasoned copywriter who started with The Agora as an intern when the company was still in its infancy. John has generated hundreds of millions of dollars and hundreds of thousands of subscribers for direct response marketing companies like The Agora. Tune in to learn more about this copywriting legend.
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