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Author Archives: Brian Swift
Custom-intent audiences are a more granular form of targeting, allowing for more specific audience targeting.
As a marketer, one of the most exciting (and at times frustrating) parts of my job is trying to keep up-to-date with all the latest developments in the world of PPC.
Native advertising can provide acquisition at serious scale and diversification to protect you from the Google or Facebook slap. Discover 3 common, and costly, mistakes and how to avoid them.
Outbrain’s Custom Audiences could reshape what is possible with native advertising!
If you don’t understand the difference between these two targeting settings on AdWords, you could be shooting yourself in the foot. Don’t be that guy!
This week I’m going to talk about how to build a kick-ass campaign on Outbrain in under one hour. In reality, if you are already familiar with the platform, it won’t even take you that long!
I spoke about this a few weeks back at AIM’s Digital Innovation Summit in Florida, but I’ll say it here again, if you’re not using a native ad platform for lead gen or one-step right now you’re missing out. For those of you who missed it, here are my three reasons why you need native in your life...