LATEST ARTICLES
Sorry Facebook, It’s Not Me, It’s You…
The typical target market for financial and health newsletters – 55 and older – is probably familiar with the 1955 film, The Seven-Year Itch, starring Marilyn Monroe. The psychology behind the phrase, which also forms the premise of the film, suggests that happiness...
Leveraging Your Most Powerful Digital Asset When the Going Gets Tough
We are nearing the half-year mark for 2018 and if anything, for many digital marketers the first 6 months of this year are better left behind. I’m talking about Facebook Newsfeed algorithm updates, Google and Facebook’s crypto crackdowns (and consequent account...
Meet 37 million wealthy customers you are not marketing to, yet
At this year’s Agora Digital Marketing Summit in Baltimore, one of the hot topics of discussion was diversification. And as Brian York, Director for Agora Integrated Marketing, said: “There are other ad platforms out there. Just because you assume our target market...
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