LATEST ARTICLES
Why Deleting Your Content Can Improve Your Website Traffic
Did you know that you can improve your website traffic by deleting content on your website? Yes, you read that right. Deleting your content can help your website traffic. It’s a tried and tested approach that can give your website a much-needed boost. For many years,...
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Do You Know How Valuable Your Leads Really Are?
I want to tell you a quick story about a test campaign I was running. It was a new campaign for this particular organization – an in-stream video campaign on YouTube. And a 2-step campaign (a pure lead generation campaign) at that. Not all leads are created equal Our...
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In a world saturated with image and video ads copy is still king
In a world where most digital advertising now heavily relies on image and video formats, we are often bogged down with finding the right image or video for our campaigns and writing ad copy becomes secondary. Here are just a few reasons why this may be the case: Video...
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