Google Ad’s Similar Audiences are a powerful tool to create audiences for scale. If you use them, you need to know about a recent, quietly rolled out Google update. Recently, we noticed that one of our client accounts was suffering a significant drop in leads. It was...

I want to tell you a quick story about a test campaign I was running. It was a new campaign for this particular organization – an in-stream video campaign on YouTube. And a 2-step campaign (a pure lead generation campaign) at that. Not all leads are created equal Our...