A very successful businessman, NR, once told me that he has many businesses because he knows many of them will fail. He always recommended having 10 products to sell at any one time, with the expectation that only one would succeed. The same goes for your campaigns,...

Google Ad’s Similar Audiences are a powerful tool to create audiences for scale. If you use them, you need to know about a recent, quietly rolled out Google update. Recently, we noticed that one of our client accounts was suffering a significant drop in leads. It was...